Austin-based stealth startup creates eHarmony meets LinkedIn for work
Ever wonder how to get through to a key member of your business development team, or why it’s so difficult to see eye-to-eye with your lead programmer? The days of the Myers-Briggs Type Indicator — an exercise popular with workplace psychologists thanks to its simple matrix of 16 personality types — are waning as employers seek a more accurate prediction of “culture fit.”
An Austin-based startup is taking the study of personal and professional dynamics to the next level by developing what it calls “a platform for personality self-exploration, deep personal and professional relationship analysis, and workplace culture/harmony.” WhoType “helps determine the depth of compatibility in any professional and personal connection.”
Currently in stealth mode, the platform will integrate an element of crowd-sourcing into its proprietary analysis tool geared toward identifying patterns and potential connections, allowing users to enter feedback about themselves and one another.
This, explains founder and CEO Greg Genung, will help people better understand one another’s motivations and compulsions at work, resulting in more meaningful interactions. “Using WhoType you and your friends can help each other in the path of self-exploration by crowdsourcing self-awareness patterns from the people closest to you,” said Genung. “The goal is to celebrate meaningful connections with deeper understanding, as not all of our connections are equally as important either in meaning or social closeness metric.”